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Data protection

 

introduction

 

With the following data protection declaration we would like to explain to you which types of your personal data (hereinafter also referred to as "data") we process, for what purposes and to what extent the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer").

 

Responsible person

Charikleia, Bori
Rheinstrasse 72
45219, Essen
Germany

E-mail address:  hara.bori@gmail.com

Imprint:  https://psychische-gesundheit.online

Overview of the processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

  • Inventory data (e.g. names, addresses).

  • Content data (e.g. text input, photographs, videos).

  • Contact details (e.g. e-mail, telephone numbers).

  • Meta / communication data (e.g. device information, IP addresses).

  • Usage data (e.g. websites visited, interest in content, access times).

  • Location data (data indicating the location of an end user's device).

  • Contract data (e.g. subject of the contract, duration, customer category).

Categories of data subjects

  • Interested persons.

  • Customers

  • Users (e.g. website visitors, users of online services).

Purposes of processing

  • Provision of our online offer and user-friendliness.

  • Contact requests and communication.

  • Range measurement (e.g. access statistics, recognition of returning visitors).

  • Contractual services and services.

  • Management and answering of inquiries.

Relevant legal bases

In the following we share the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process the personal data. Please note that in addition to the provisions of the GDPR, the national data protection requirements in your or our country of residence and domicile may apply. Furthermore, if more specific legal bases are relevant in individual cases, we will inform you of this in the data protection declaration.

  • Consent (Art. 6 Para. 1 S. 1 lit. a GDPR)  - The data subject has given their consent to the processing of their personal data for a specific purpose or for several specific purposes.

  • Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b.GDPR)  - The processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures that are carried out at the request of the data subject.

  • Legitimate interests (Art. 6 Para. 1 S. 1 lit.f. GDPR)  - The processing is necessary to safeguard the legitimate interests of the person responsible or a third party, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, outweigh this.

Safety measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.

The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, transfer, securing of availability and their separation. Furthermore, we have set up procedures that ensure the exercise of data subject rights, the deletion of data and reactions to the threat to the data. Furthermore, we consider the protection of personal data already in the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and data protection-friendly default settings.

Transmission and disclosure of personal data

As part of our processing of personal data, it may happen that the data is transmitted to other bodies, companies, legally independent organizational units or persons or they are disclosed to them. The recipients of this data can include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such a case, we observe the legal requirements and, in particular, conclude corresponding contracts or agreements that serve to protect your data with the recipients of your data.

Data processing in third countries

Insofar as we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing in the context of the use of third-party services or the disclosure or transfer of data to other persons, offices or companies takes place, this is only done in accordance with the legal requirements. 

Subject to express consent or contractually or legally required transfer, we process or allow the data only in third countries with a recognized level of data protection, including the US processors certified under the "Privacy Shield", or on the basis of special guarantees, such as contractual obligations Process so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission:  https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de  ).

Use of cookies

Cookies are text files that contain data from visited websites or domains and are stored on the user's computer by a browser. A cookie is primarily used to store information about a user during or after their visit to an online offer. The stored information can include, for example, the language settings on a website, the login status, a shopping cart or the location where a video was viewed. The term cookies also includes other technologies that fulfill the same functions as cookies (e.g. if user information is stored using pseudonymous online identifiers, also known as "user IDs")

A distinction is made between the following types of cookies and functions:

  • Temporary cookies (also: session cookies):  Temporary cookies are deleted at the latest after a user has left an online offer and closed his browser.

  • Permanent cookies:  Permanent cookies are saved even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The interests of users who are used to measure reach or for marketing purposes can also be stored in such a cookie.

  • First party cookies:  First-party cookies are set by us.

  • Third-party cookies (also: third-party cookies): Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.

  • Necessary (also: essential or absolutely necessary) cookies: Cookies can on the one hand be absolutely necessary for the operation of a website (e.g. to save logins or other user input or for security reasons).

  • Statistics, marketing and personalization cookies: Furthermore, cookies are usually also used in the context of range measurement and when the interests of a user or his behavior (e.g. viewing certain content, use of functions, etc.) on individual websites in a user profile get saved. Such profiles are used to show users, for example, content that corresponds to their potential interests. This process is also referred to as "tracking", ie following up the potential interests of users. . Insofar as we use cookies or "tracking" technologies, we will inform you separately in our data protection declaration or in the context of obtaining consent.

Notes on legal bases:  The legal basis on which we process your personal data with the help of cookies depends on whether we ask for your consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is the declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in the commercial operation of our online offer and its improvement) or, if the use of cookies is necessary, to fulfill our contractual obligations.

General information on revocation and objection (opt-out):  Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke your consent or to object to the processing of your data using cookie technologies (collectively referred to as "opt-out"). You can first explain your objection using the settings of your browser, e.g. by deactivating the use of cookies (which can also restrict the functionality of our online offer). An objection to the use of cookies for online marketing purposes can also be made using a variety of services, especially in the case of tracking, via the websites  https://optout.aboutads.info  and  https://www.youronlinechoices.com/  be explained. In addition, you can receive further objection notices in the context of the information on the service providers and cookies used.

Processing of cookie data on the basis of consent: Before we process or have data processed in the context of the use of cookies, we ask the user for consent that can be revoked at any time. Before the consent has not been given, cookies may be used that are necessary for the operation of our online offer. They are used on the basis of our interest and the interest of the user in the expected functionality of our online offer.

  • Processed data types:  Usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).

  • Affected people:  Users (e.g. website visitors, users of online services).

  • Legal basis:  Consent (Art. 6 Para. 1 S. 1 lit. a GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Communication via messenger

We use messengers for communication purposes and therefore ask you to observe the following information on the functionality of the messenger, on encryption, on the use of the communication metadata and on your options for objection.

You can also contact us in alternative ways, e.g. by phone or email. Please use the contact options provided to you or the contact options given within our online offer.

In the case of end-to-end encryption of content (ie the content of your message and attachments), we point out that the communication content (ie the content of the message and attached images) is encrypted from end to end. This means that the content of the messages cannot be viewed, not even by the messenger providers themselves. You should always use the latest version of the messenger with activated encryption to ensure that the message content is encrypted. 

However, we also point out to our communication partners that the messenger providers do not see the content, but can find out that and when communication partners are communicating with us, as well as technical information about the device used by the communication partner and, depending on the settings of their device, location information ( so-called metadata).

Notes on legal bases:  If we ask communication partners for permission before communicating with them via messenger, the legal basis for our processing of their data is their consent. In addition, if we do not ask for your consent and you contact us, for example, we use Messenger in relation to our contractual partners and in the context of contract initiation as a contractual measure and in the case of other interested parties and communication partners on the basis of our legitimate interests fast and efficient communication and meeting the needs of our communication partner for communication via messenger. Furthermore, we would like to point out that we do not transmit the contact details provided to us to the messenger for the first time without your consent.

Revocation, objection and deletion:  You can revoke your consent at any time and object to communication with us via Messenger at any time. In the case of communication via Messenger, we delete the messages in accordance with our general deletion guidelines (i.e. for example, as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise as soon as we can assume that we have answered any information from the communication partner, if no reference to a previous conversation is to be expected and the deletion does not conflict with any statutory retention requirements.

Reservation of reference to other communication channels:  Finally, we would like to point out that, for reasons of your security, we reserve the right not to answer inquiries via Messenger. This is the case, if, for example, internal contract matters require special confidentiality or a response via messenger does not meet the formal requirements. In such cases, we refer you to more appropriate communication channels.

Skype: Skype's end-to-end encryption requires activation (if it is not activated by default).

  • Processed data types:  Contact data (e.g. e-mail, telephone numbers), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses), content data (e.g. text entries, photographs, videos).

  • Affected people:  Communication partner.

  • Purposes of processing:  Contact inquiries and communication, direct marketing (e.g. by email or post).

  • Legal basis:  Consent (Art. 6 Para. 1 S. 1 lit. a GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Used services and service providers:

Chatbots and chat functions

We offer online chats and chatbot functions as a means of communication (collectively referred to as "chat services"). A chat is an online conversation conducted with a certain timeliness. A chatbot is software that answers users' questions or informs them of messages. If you use our chat functions, we can process your personal data.

If you use our chat services within an online platform, your identification number will also be stored within the respective platform. We can also collect information about which users interact with our chat services and when. We also store the content of your conversations via the chat services and log registration and consent processes in order to be able to prove them in accordance with legal requirements. 

We point out to users that the respective platform provider can find out that and when users communicate with our chat services as well as technical information about the device used by the user and, depending on the settings of their device, location information (so-called metadata) for the purpose of optimizing the respective services and security purposes. Likewise, the metadata of communication via chat services (i.e., for example, the information on who has communicated with whom) by the respective platform provider, in accordance with their provisions, to which we refer for further information, could be used for marketing purposes or to display advertising tailored to users be used.

If users agree to a chatbot to activate information with regular messages, they have the option at any time to unsubscribe from the information for the future. The chatbot tells users how and with what terms they can unsubscribe from the messages. By unsubscribing from chatbot messages, user data is deleted from the message recipient directory.

We use the above information to operate our chat services, e.g. to address users personally, to answer their inquiries, to transmit any requested content and also to improve our chat services (e.g. to give chatbots answers to frequently "Teaching" questions asked or recognizing unanswered questions).

Notes on legal bases:  We use the chat services on the basis of consent if we have previously obtained permission from users to process their data within the scope of our chat services (this applies to cases in which users are asked for consent, e.g. so that a chatbot sends you messages regularly). If we use chat services to answer user inquiries about our services or our company, this is done for contractual and pre-contractual communication. In addition, we use chat services on the basis of our legitimate interests in optimizing the chat services, their economic efficiency and increasing the positive user experience.

Revocation, objection and deletion:  You can revoke your consent at any time or object to the processing of your data in the context of our chat services.

LiveChat: 

  • Processed data types:  Contact data (e.g. email, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses), inventory data ( e.g. names, addresses).

  • Affected people:  Communication partner.

  • Purposes of processing:  Contact inquiries and communication, direct marketing (e.g. by email or post), administration and answering of inquiries.

  • Legal basis:  Consent (Art. 6 Para. 1 S. 1 lit. a GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Video conferencing, online meetings, webinars and screen sharing

We use platforms and applications from other providers (hereinafter referred to as “third-party providers”) for the purpose of holding video and audio conferences, webinars and other types of video and audio meetings. When selecting third-party providers and their services, we observe the legal requirements. 

In this context, data of the communication participants are processed and stored on the servers of the third party providers, insofar as they are part of communication processes with us. This data can include, in particular, registration and contact data, visual and vocal contributions as well as entries in chats and shared screen contents.

If users are referred to third-party providers or their software or platforms in the context of communication, business or other relationships with us, the third-party providers can process usage data and metadata for security purposes, service optimization or marketing purposes. We therefore ask you to observe the data protection information of the respective third party provider.

Notes on legal bases:  If we ask users for their consent to the use of third-party providers or certain functions (e.g. consent to recording conversations), the legal basis for processing is consent. Furthermore, their use can be part of our (pre) contractual services, provided that the use of third-party providers has been agreed in this context. Otherwise, user data will be processed on the basis of our legitimate interests in efficient and secure communication with our communication partners. In this context, we would also like to refer you to the information on the use of cookies in this data protection declaration.

  • Processed data types:  Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information , IP addresses).

  • Affected people:  Communication partners, users (e.g. website visitors, users of online services).

  • Purposes of processing:  Contractual services and services, contact inquiries and communication, office and organizational procedures.

  • Legal basis:  Consent (Art. 6 Para. 1 S. 1 lit. a GDPR), fulfillment of contracts and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b.GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit.f.DSGVO).

Used services and service providers:

Provision of the online offer and web hosting

In order to be able to provide our online offer safely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we can use infrastructure and platform services, computing capacity, storage space and database services as well as security services and technical maintenance services.

The data processed in the context of the provision of the hosting offer can include all information relating to the users of our online offer that is generated in the context of use and communication. This regularly includes the IP address, which is necessary in order to be able to deliver the content of online offers to browsers, and all entries made within our online offer or from websites.

Collection of access data and log files: We (or our web hosting provider) collect data on every access to the server (so-called server log files). The server log files can include the address and name of the web pages and files accessed, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP Addresses and the requesting provider belong.

The server log files can be used on the one hand for security purposes, e.g. to avoid overloading the server (especially in the case of improper attacks, so-called DDoS attacks) and on the other hand to ensure the load on the server and its stability.

  • Processed data types:  Content data (e.g. text input, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).

  • Affected people:  Users (e.g. website visitors, users of online services).

  • Purposes of processing:  Contractual services and services.

  • Legal basis:  Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Used services and service providers:

Cloud services

We use software services (so-called "cloud services", also referred to as "software as a service") that are accessible via the Internet and run on the servers of their providers for the following types of data:  Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information , IP addresses), contract data (e.g. subject of the contract, duration, customer category).

  • Affected people:  Customers, employees (e.g. employees, applicants, former employees), interested parties, communication partners.

  • Purposes of processing:  Office and organizational procedures.

  • Legal basis:  Consent (Art. 6 Para. 1 S. 1 lit. a GDPR), fulfillment of contracts and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b.GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit.f.DSGVO).

Used services and service providers:

Web analysis and optimization

The web analysis (also known as "range measurement") is used to evaluate the flow of visitors to our online offer and can include behavior, interests or demographic information about the visitors, such as age or gender, as pseudonymous values. With the help of the range analysis, we can, for example, recognize at what time our online offer or its functions or content are used most often or invite you to reuse. We can also understand which areas need optimization. 

In addition to web analysis, we can also use test procedures, for example to test and optimize different versions of our online offer or its components.

For these purposes, so-called user profiles can be created and stored in a file (so-called "cookies") or similar processes can be used for the same purpose. This information can include, for example, the content viewed, the websites visited and the elements and technical information used there, such as the browser used, the computer system used and information on times of use. If users have consented to their location data being collected, this can also be processed, depending on the provider.

The IP addresses of the users are also saved. However, we use an IP masking process (ie pseudonymization by shortening the IP address) to protect users. In general, in the context of web analysis, A / B testing and optimization, no clear user data (such as e-mail addresses or names) are saved, but pseudonyms. This means that we and the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

Notes on legal bases:  If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data will be processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would like to draw your attention to the information on the use of cookies in this data protection declaration.

  • Processed data types:  Usage data (e.g. websites visited, interest in content, access times).

  • Affected people:  Users (e.g. website visitors, users of online services).

  • Purposes of processing:  Reach measurement (e.g. access statistics, recognition of returning visitors), tracking (e.g. interest / behavior-related profiling, use of cookies), visit action evaluation, profiling (creation of user profiles), interest-based and behavior-related marketing.

  • Safety measures:  IP masking (pseudonymization of the IP address).

  • Legal basis:  Consent (Art. 6 Para. 1 S. 1 lit. a GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Used services and service providers:

  • Google Optimize:  Use of Google Analytics data for the purpose of improving areas of our online offer and improving the alignment of our marketing measures with the potential interests of users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website:  https://optimize.google.com ; Data protection:  https://policies.google.com/privacy .

Presence in social networks

We maintain an online presence within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that user data can be processed outside of the European Union. This can result in risks for the user because it could make it more difficult to enforce the users' rights, for example. With regard to US providers who are certified under the Privacy Shield or who offer comparable guarantees of a secure level of data protection, we would like to point out that they undertake to comply with EU data protection standards.

Furthermore, the data of users within social networks are usually processed for market research and advertising purposes. For example, usage profiles can be created on the basis of user behavior and the interests of the users resulting therefrom. The usage profiles can in turn be used, for example, to place advertisements inside and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and the interests of the users are stored. Furthermore, data can be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the possibilities of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

In the case of requests for information and the assertion of data subject rights, we point out that these can be most effectively asserted with the providers. Only the providers have access to the data of the users and can take appropriate measures and provide information directly. If you still need help, you can contact us.

  • Processed data types:  Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information , IP addresses).

  • Affected people:  Users (e.g. website visitors, users of online services).

  • Purposes of processing:  Contact inquiries and communication, tracking (e.g. interest- / behavior-related profiling, use of cookies), remarketing, range measurement (e.g. access statistics, recognition of returning visitors).

  • Legal basis:  Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

 

 

Used services and service providers:

We incorporate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These can be graphics, videos or social media buttons as well as posts (hereinafter uniformly referred to as "content").

The integration always presupposes that the third-party providers of this content process the IP address of the user, since without the IP address they would not be able to send the content to their browser. The IP address is therefore required for the display of this content or functions. We strive to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and operating system, the websites to be referred to, the time of visit and other information about the use of our online offer, as well as being linked to such information from other sources.

Notes on legal bases:  If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data will be processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would like to draw your attention to the information on the use of cookies in this data protection declaration.

Google Maps APIs and SDKs: 

  • Processed data types:  Usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses), content data (e.g. text entries, photographs, videos), location data (data that indicate the location of the end user's device ).

  • Affected people:  Users (e.g. website visitors, users of online services).

  • Purposes of processing:  Provision of our online offer and user-friendliness, contractual services and services.

  • Legal basis:  Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

  • Google Maps:  We integrate the maps of the “Google Maps” service provided by Google. The processed data may include, in particular, the users' IP addresses and location data, which, however, are not collected without their consent (usually within the framework of the settings of their mobile devices); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website:  https://cloud.google.com/maps-platform ; Data protection:  https://policies.google.com/privacy

Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as the consents permitted for processing are revoked or other permissions are no longer applicable (e.g. if the purpose of processing this data is no longer applicable or is not required for the purpose).

If the data are not deleted because they are required for other and legally permissible purposes, their processing will be limited to these purposes. In other words, the data is blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax law reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

Further information on the deletion of personal data can also be found in the individual data protection information of this data protection declaration.

Change and update of the data protection declaration

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this data protection declaration, please note that the addresses may change over time and ask you to check the information before contacting us.

Rights of data subjects

As a data subject, you have various rights under the GDPR, which arise in particular from Articles 15 to 18 and 21 GDPR:

  • Right of objection: You have the right, for reasons that arise from your particular situation, to object at any time to the processing of your personal data, which is based on Article 6 (1) (e) or (f) GDPR; this also applies to profiling based on these provisions. If the personal data relating to you are processed in order to operate direct mail, you have the right to object at any time to the processing of the personal data relating to you for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct advertising.

  • Right to withdraw consent:  You have the right to revoke your consent at any time.

  • Right of providing information:  You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with the legal requirements.

  • Right to rectification:  In accordance with the legal requirements, you have the right to request the completion of the data relating to you or the correction of incorrect data relating to you.

  • Right to deletion and restriction of processing:  In accordance with the legal requirements, you have the right to request that the data relating to you be deleted immediately or, alternatively, to request a restriction on the processing of the data in accordance with the legal requirements.

  • Right to data portability:  You have the right to receive data relating to you that you have provided to us in accordance with the legal requirements in a structured, common and machine-readable format or to request that it be transmitted to another person responsible.

  • Complaint to the supervisory authority:  Furthermore, in accordance with the legal requirements, you have the right to lodge a complaint with a supervisory authority, in particular in the member state of your habitual residence, your place of work or the place of the alleged violation, if you are of the opinion that the processing of the personal data concerning you is contrary to GDPR violates.

Definitions of terms

This section gives you an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and primarily defined in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to aid understanding. The terms are sorted alphabetically.

  • Visit action evaluation:  "Visit action evaluation" (English "Conversion Tracking") describes a procedure with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users' devices within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, we can see whether the advertisements we placed on other websites were successful). 

  • IP masking:  "IP masking" is a method in which the last octet, ie the last two digits of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person -Masking a means of pseudonymising processing procedures, especially in online marketing 

  • Interest-based and behavioral marketing:  One speaks of interest-based and / or behavior-based marketing when potential interests of users in advertisements and other content are predetermined as precisely as possible. This is done on the basis of information about their previous behavior (e.g. visiting certain websites and lingering on them, buying behavior or interaction with other users), which are stored in a so-called profile. Cookies are usually used for these purposes. 

  • Personal data:  "Personal data" is all information that relates to an identified or identifiable natural person (hereinafter "data subject"); A natural person is regarded as identifiable who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, which express the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person. 

  • Profiling:  "Profiling" is any type of automated processing of personal data that consists of using this personal data to identify certain personal aspects that relate to a natural person (depending on the type of profiling, this includes information on age, to analyze, evaluate or predict the gender, location data and movement data, interaction with websites and their content, shopping behavior, social interactions with other people (e.g. the interests in certain content or products, the click behavior on a website or the whereabouts Cookies and web beacons are often used for profiling purposes. 

  • Range measurement:  The range measurement (also referred to as web analytics) is used to evaluate the flow of visitors to an online offer and can include the behavior or interests of visitors in certain information, such as the content of websites. With the help of the reach analysis, website owners can see, for example, at what time visitors visit their website and what content they are interested in. This enables you, for example, to better adapt the content of the website to the needs of your visitors. For the purpose of range analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus to receive more precise analyzes of the use of an online offer. 

  • Remarketing:  "Remarketing" or "retargeting" is used when, for example, it is noted for advertising purposes which products a user was interested in on a website in order to remind the user of these products on other websites, for example in advertisements. 

  • Tracking:  One speaks of "tracking" when the behavior of users can be traced across several online offers. As a rule, behavioral and interest information with regard to the online offers used is stored in cookies or on servers of the providers of tracking technologies (so-called profiling). This information can then be used, for example, to show users advertisements that are likely to correspond to their interests. 

  • Responsible:  "Responsible" means the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data. 

  • Processing:  "Processing" is any process carried out with or without the help of automated processes or any such series of processes in connection with personal data. The term goes far and includes practically every handling of data, be it the collection, evaluation, storage, transmission or deletion. 

Created with Datenschutz-Generator.de by Dr. Thomas Schwenke

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